I would like to think that we are in a period of enlightenment. For most of the developed world, we have shelter, food, and general safety. With our basic needs met, we no longer need to toil all day hunting or gathering for food, nor do we need to nurture the animals we rear for their milk, eggs, and eventually meat. We have become estranged from the world we live in.

We now hunt animals for sport, abuse them for non-essential non-sustenance foods like fois gras and sharks fin, factory farm them with no concern at all for their welfare. We have in a sense, lost our humanity in our quest for civility.

We can help turn things around.

Many people are unaware or simply blissfully ignorant of how their food, medicines, remedies, cosmetics, and skincare arrived in their care. By putting out memes, repeatedly, we can change perceptions and perspectives on the cruelties of animal trade.

Come. Let's change the world together.